Pitchford Addresses Borderlands 4 Price Concerns
In a heartfelt response, Gearbox’s creative director clarifies his stance on game pricing, emphasizing respect for customers and their wallets. He apologizes for miscommunication, explaining his focus is on fair deals, not forcing fans to pay more. WhileBorderlands 4’s $80 price tag sparked controversy, Pitchford reassures fans the team values their support and aims for mutual satisfaction. The game launches September 12 with fresh mechanics like mission replay and hoverbike summoning.